Content strategy
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You Can’t Reach Your Audience without Understanding Them First
An excerpt from a post on the Wistia blog: Making engaging video is all about communication, and if you can’t empathize with your audience, it’s really hard to communicate effectively with them. When it comes to producing videos for clients, understanding the audience is key. Your client’s audience should determine the tone of the videos,…
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Commercial Video: Balancing Strategy and Emotion – Wistiafest 2015
My presentation from Wistiafest 2015. I covered how marketing strategy and storytelling intersect to create awesome business video that still feels human. Commercial Video: Balancing Strategy and Emotion from Ian Servin