Inbound Video and the Death of Impersonal Marketing – Digital Summit/Revolve Conference 2018

Every marketer knows doing things “the old fashioned way” is unsustainable yet most people still don’t think this same way about video. Agencies and brands alike keep getting stuck viewing video through the lens of the “deliverable,” meaning a snappy 15 or 30 second spot that you make once, then syndicate across platforms.  That’s no… Continue reading Inbound Video and the Death of Impersonal Marketing – Digital Summit/Revolve Conference 2018

Guarantee video marketing success with this pre-flight checklist

Everyone knоwѕ thаt vіdео sharing іѕ booming оn thе Internet. And аnуоnе whо spends any tіmе оn ѕосіаl networking ѕіtеѕ саn dесірhеr thе rеаl іmроrtаnсе оf video being noticed by thеіr tаrgеt audience. In thе аgе оf Intеrnеt mаrkеtіng, you ѕhоuld be aware оf video mаrkеtіng’ѕ reputation іn уоur buѕіnеѕѕ рrоmоtіоn. But іt dоеѕ nоt… Continue reading Guarantee video marketing success with this pre-flight checklist

The Double Your Freelancing Podcast: Onboarding and Roadmapping Tailored Around Video

Learn how to take awesome conversations and translate them into increased scope of works to grow your business with heightened capabilities around marketing. Think about the impact, not just the deliverable. Paint a complete picture of marketing. See the full show notes at doubleyourfreelancing.com

How to make your YouTube videos interactive

An excerpt from a post on the Videostrategy.org blog: YouTube is an attractive platform for video marketers. It has a massive built-in audience and it’s designed to help viewers discover content. However, the allure of the platform is hampered by the fact that ultimately YouTube is designed to keep viewers watching any video, not just… Continue reading How to make your YouTube videos interactive

The Videostrategy Guide To Video Marketing KPIs

An excerpt from a post on the Videostrategy.org blog: For the longest time, everyone was obsessed with view count. Clients were focused on making that number as big as possible and every video maker was fielding requests asking them to “make a viral video.” These days, video makers have a better understanding of what metrics really… Continue reading The Videostrategy Guide To Video Marketing KPIs

How to build an analytics dashboard to measure your video’s success

An excerpt from a post on the Videostrategy.org blog: Strategy is more than just executing a smart gameplan, it’s also about measurement and optimization. Today I’m going to break down a small internal sales project at Animus and show how we designed a dashboard using Medialytics to keep the team informed. This simple tool gives us instant… Continue reading How to build an analytics dashboard to measure your video’s success

Going from Video Marketing Vendor to Strategic Partner – Wistiafest 2017

This is my workshop from Wistiafest 2017. In this talk, I run through the my philosophy on modern video marketing from coming up with awesome ideas to selling them to clients, to actually bringing them to life. We cover a lot of ground. Video Marketing 101: Tactics to go from vendor to marketing partner from… Continue reading Going from Video Marketing Vendor to Strategic Partner – Wistiafest 2017