Commercial Video: Balancing Strategy and Emotion – Wistiafest 2015

My presentation from Wistiafest 2015. I covered how marketing strategy and storytelling intersect to create awesome business video that still feels human.

Commercial Video: Balancing Strategy and Emotion from Ian Servin

By Ian Servin

I help brands and creatives make better marketing videos. I work at Brightcove, the most powerful platform for video marketers and content creators.