Commercial Video: Balancing Strategy and Emotion – Wistiafest 2015 My presentation from Wistiafest 2015. I covered how marketing strategy and storytelling intersect to create awesome business video that still feels human. Commercial Video: Balancing Strategy and Emotion from Ian Servin By Ian Servin I help brands and creatives make better marketing videos. Also an Emergency Management graduate student at Georgetown and a certified private pilot. View all of Ian Servin's posts.