Commercial Video: Balancing Strategy and Emotion – Wistiafest 2015

My presentation from Wistiafest 2015. I covered how marketing strategy and storytelling intersect to create awesome business video that still feels human.

Commercial Video: Balancing Strategy and Emotion from Ian Servin

By Ian Servin

I help brands and creatives make better marketing videos. Also an Emergency Management graduate student at Georgetown and a certified private pilot.