Strategic communication
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How to use video (strategically) for case studies
Case studies are often viewed as siloed deliverables, one-off projects that result in one or two high value deliverables. While in some cases, that may be acceptable, the reality is a single production opportunity can do so much more. In fact, video case studies can form the foundation of an entire content marketing strategy, providing…
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Wave Link – First Time Setup for macOS
Howdy, some quick context up top: this is a setup guide for the Elgato Wave Link software. Unfortunately, right now Elgato is missing a lot of Mac-specific documentation and it’s caused some frustration for me so I wrote this up based on their existing Windows articles. I hope it helps other Mac users using Elgato’s…
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How to use video (strategically) for event marketing
Video can help amplify your event beyond the four walls of the venue. From capturing the content of the event to capturing the feeling of the event, video is an invaluable part of a modern event marketing strategy.
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Building a COVID19 Data Dashboard for Rhode Island
Full version at covidRI.com (no longer active) This week I created a simple dashboard for COVID19 related data released by the state of Rhode Island. It tracks the following key COVID19 metrics in Rhode Island: Both current/cumulative and historical data for these metrics are shown with graphs and day over day change annotated to visualize trends.…
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Why your video team needs Retrospectives (and how to run them)
To start, a quick disclaimer. Retrospectives are an Agile thing and while I’ve worked at places that used bits and pieces of Agile, I am far from an expert. This write up is for noobs like me looking for a way to learn from their mistakes rather than repeat them. So, you wrapped a big…
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Inbound Video and the Death of Impersonal Marketing – Digital Summit/Revolve Conference 2018
Every marketer knows doing things “the old fashioned way” is unsustainable yet most people still don’t think this same way about video. Agencies and brands alike keep getting stuck viewing video through the lens of the “deliverable,” meaning a snappy 15 or 30 second spot that you make once, then syndicate across platforms. That’s no…
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My professional sound setup for live streaming with Twitch and OBS
I’m a lifelong avgeek and as I’m learning to fly for real, I use my home simulator as a really useful training tool. Occasionally I’ll stream my flights, and because I have a production background I really wanted to have a proper audio workflow. The following setup is exactly what I use to send audio…
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Control your entire lighting setup with an iPad
An excerpt from a post on the Videostrategy.org blog: Whether you’re working in a studio or on location, controlling your lighting setup can be a pain. As your setups get more complex, it takes more time to tweak individual lights and even if you’re working with a larger crew making final adjustments can eat up…
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Guarantee video marketing success with this pre-flight checklist
Everyone knоwѕ thаt vіdео sharing іѕ booming оn thе Internet. And аnуоnе whо spends any tіmе оn ѕосіаl networking ѕіtеѕ саn dесірhеr thе rеаl іmроrtаnсе оf video being noticed by thеіr tаrgеt audience. In thе аgе оf Intеrnеt mаrkеtіng, you ѕhоuld be aware оf video mаrkеtіng’ѕ reputation іn уоur buѕіnеѕѕ рrоmоtіоn. But іt dоеѕ nоt…