Video can help amplify your event beyond the four walls of the venue. From capturing the content of the event to capturing the feeling of the event, video is an invaluable part of a modern event marketing strategy.
A friend was doing some research into instrument flying and needed to locate a key text on the subject. This article from a 1937 issue on Flight is heavily cited in academic texts, but as of several years ago is not available online because the parent organization’s archive went dark during a site upgrade in 2019 and hasn’t reemerged. London-based Flight International has also been through an acquisition (DVV Media Group out of Germany) so finding the right person to talk to was tricky.
Because it’s so difficult to find this text and it seems to be so widely cited, I wanted to publish it here to make sure that other folks would have an easier time locating the text.
Photos from the NROL-129 mission launch using the Northrup Grumman Minotaur rocket from the Mid-Atlantic Regional Spaceport at NASA’s Wallops Flight Facility in Virginia. Digital Marketing allows you to show your customers what your business is made of and how you can help them with their needs, for that reason if you have business is… Continue reading Photos: Minotaur Rocket Launch
Photos from an Army training exercise at the sand dunes in West Greenwich, RI.
Full version at covidRI.com (no longer active) This week I created a simple dashboard for COVID19 related data released by the state of Rhode Island. It tracks the following key COVID19 metrics in Rhode Island: Positive COVID19 cases Hospitalizations ICU stays Patients on Ventilators (new as of 4/15) Deaths Testing data Cases by City/Town (now a… Continue reading Building a COVID19 Data Dashboard for Rhode Island
To start, a quick disclaimer. Retrospectives are an Agile thing and while I’ve worked at places that used bits and pieces of Agile, I am far from an expert. This write up is for noobs like me looking for a way to learn from their mistakes rather than repeat them. So, you wrapped a big… Continue reading Why your video team needs Retrospectives (and how to run them)
I took a short road trip to western Massachusetts with my buddy Andy. He brought his GoPro Karma drone. I brought my personal camera rig.
Footage from a weekend road trip from Rhode Island to New Brunswick and Nova Scotia, Canada. Filmed on a DJI Mavic Air. Music by Fjordwalker.
Whether you’re trying to reach prospects, customers, or internal stakeholders, live video provides a powerful, engaging way to get your message out into the world. But if you don’t have any live streaming experience, the process can seem a little daunting — especially if you’ve ever witnessed any live streams gone wrong. I mean, no one wants… Continue reading The ultimate live streaming checklist
Every marketer knows doing things “the old fashioned way” is unsustainable yet most people still don’t think this same way about video. Agencies and brands alike keep getting stuck viewing video through the lens of the “deliverable,” meaning a snappy 15 or 30 second spot that you make once, then syndicate across platforms. That’s no… Continue reading Inbound Video and the Death of Impersonal Marketing – Digital Summit/Revolve Conference 2018