How to build an analytics dashboard to measure your video’s success

An excerpt from a post on the Videostrategy.org blog: Strategy is more than just executing a smart gameplan, it’s also about measurement and optimization. Today I’m going to break down a small internal sales project at Animus and show how we designed a dashboard using Medialytics to keep the team informed. This simple tool gives us instant… Continue reading How to build an analytics dashboard to measure your video’s success

Going from Video Marketing Vendor to Strategic Partner – Wistiafest 2017

This is my workshop from Wistiafest 2017. In this talk, I run through the my philosophy on modern video marketing from coming up with awesome ideas to selling them to clients, to actually bringing them to life. We cover a lot of ground. Video Marketing 101: Tactics to go from vendor to marketing partner from… Continue reading Going from Video Marketing Vendor to Strategic Partner – Wistiafest 2017

You Can’t Reach Your Audience without Understanding Them First

An excerpt from a post on the Wistia blog: Making engaging video is all about communication, and if you can’t empathize with your audience, it’s really hard to communicate effectively with them. When it comes to producing videos for clients, understanding the audience is key. Your client’s audience should determine the tone of the videos,… Continue reading You Can’t Reach Your Audience without Understanding Them First

Producing Video for Social Media: An Interview with Ian Servin

Wistia: What are some qualities of an effective social video? Ian: Everyone’s feed these days is inundated with visual media vying for attention, so the key is to stand out. Especially in a video’s opening, you have to really quickly establish why someone should stop scrolling and pay attention to your video. As a visual… Continue reading Producing Video for Social Media: An Interview with Ian Servin