An excerpt from a post on the Videostrategy.org blog:
Strategy is more than just executing a smart gameplan, it’s also about measurement and optimization. Today I’m going to break down a small internal sales project at Animus and show how we designed a dashboard using Medialytics to keep the team informed.
This simple tool gives us instant insight into whether or not we were acheving our goals and ultimately helps inform how we produce similar projects.
Read the full post at Videostrategy.org.