The Videostrategy Guide To Video Marketing KPIs

An excerpt from a post on the Videostrategy.org blog:

For the longest time, everyone was obsessed with view count. Clients were focused on making that number as big as possible and every video maker was fielding requests asking them to “make a viral video.” These days, video makers have a better understanding of what metrics really matter to determine if their video content is working. Similarly, brands are spending loads of their marketing budget on video and are more analytics conscious than ever.

So, as a video creator, how do you make sure your content has a positive Return on Investment (ROI)?

It’s easier than you think. Just set goals based on marketing objectives. Answer the question, ‘What is your video trying to do?’ Increase sales? Drive website traffic?

Once you answer this question, connect those goals to specific metrics to keep track of your progress and prove that you’re delivering results.

The metrics you focus on are called Key Performance Indicators and in the world of video marketing there are a handful of numbers that we use to measure success. Many platforms will give you some of the KPI’s you may be looking for and any platform designed for business should give you all of them (and then some).

Let’s run through the basic 5 metrics you should keep handy during your next campaign. After reading, download a cheatsheet with the basics.

Read the full post at Videostrategy.org.

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