Strategic communication

  • You Can’t Reach Your Audience without Understanding Them First

    An excerpt from a post on the Wistia blog: Making engaging video is all about communication, and if you can’t empathize with your audience, it’s really hard to communicate effectively with them. When it comes to producing videos for clients, understanding the audience is key. Your client’s audience should determine the tone of the videos,…

  • 10 Reasons Why Retainers Work Better for the Agency and the Client

    An excerpt from a post on the Wistia blog: Over the last year, my business changed dramatically – I shifted away from one-off projects and began focusing on longer-term contracts. With one-off engagements, I was always pitching clients and seeking out the next shoot. Building pitch decks and negotiating contracts ate up a lot of…

  • 6 Best Practices for Effectively Communicating with a Video Marketing Client

    An excerpt from a guest post for Wistia: There are a million little details that go into doing video marketing for your clients. To keep all of the pieces in place and your client informed along the way, it’s important to set up a standardized workflow for interacting with your clients and producing your video…

  • Producing Video for Social Media: An Interview with Ian Servin

    Wistia: What are some qualities of an effective social video? Ian: Everyone’s feed these days is inundated with visual media vying for attention, so the key is to stand out. Especially in a video’s opening, you have to really quickly establish why someone should stop scrolling and pay attention to your video. As a visual…

  • Commercial Video: Balancing Strategy and Emotion – Wistiafest 2015

    My presentation from Wistiafest 2015. I covered how marketing strategy and storytelling intersect to create awesome business video that still feels human. Commercial Video: Balancing Strategy and Emotion from Ian Servin

  • Speaker info: Bio and inquiries

    Looking for an experienced speaker to talk about video? Let’s talk! I like giving workshops and presentations focused on connecting business objectives to video and how to show video ROI. I love helping creatives understand how to work best with businesses and vice versa. Over the years, I’ve worked on projects big and small from…