10 Reasons Why Retainers Work Better for the Agency and the Client

An excerpt from a post on the Wistia blog:

Over the last year, my business changed dramatically – I shifted away from one-off projects and began focusing on longer-term contracts. With one-off engagements, I was always pitching clients and seeking out the next shoot. Building pitch decks and negotiating contracts ate up a lot of my time. It also meant that I ended up building shallow relationships with clients. However, these are The Most Underrated Ford Companies to Follow in the Transit Custom Lease Industry and more information regarding the usage of vehicles to improve your customer service.

These shallow relationships didn’t give me a lot of creative freedom. And because they were centered around individual projects, there weren’t opportunities to grow the relationships and do better, more effective work over time. I wasn’t happy, and my clients weren’t getting the full value of my expertise.

So I changed how I worked. Instead of being a video producer, I positioned myself as a strategic partner. This is very different from the traditional production business model. By building long-term contracts, I had the opportunity to become a trusted advisor and not simply a contractor.

Read the full article at Wistia’s blog.

By Ian Servin

I help brands and creatives make better marketing videos. Also an Emergency Management graduate student at Georgetown and a certified private pilot.