Why your video team needs Retrospectives (and how to run them)

To start, a quick disclaimer. Retrospectives are an Agile thing and while I’ve worked at places that used bits and pieces of Agile, I am far from an expert. This write up is for noobs like me looking for a way to learn from their mistakes rather than repeat them. So, you wrapped a big… Continue reading Why your video team needs Retrospectives (and how to run them)

Inbound Video and the Death of Impersonal Marketing – Digital Summit/Revolve Conference 2018

Every marketer knows doing things “the old fashioned way” is unsustainable yet most people still don’t think this same way about video. Agencies and brands alike keep getting stuck viewing video through the lens of the “deliverable,” meaning a snappy 15 or 30 second spot that you make once, then syndicate across platforms.  That’s no… Continue reading Inbound Video and the Death of Impersonal Marketing – Digital Summit/Revolve Conference 2018

The Double Your Freelancing Podcast: Onboarding and Roadmapping Tailored Around Video

Learn how to take awesome conversations and translate them into increased scope of works to grow your business with heightened capabilities around marketing. Think about the impact, not just the deliverable. Paint a complete picture of marketing. See the full show notes at doubleyourfreelancing.com

FAQ: How we built our own server for shared storage on the (relatively) cheap

An excerpt from a post on the Videostrategy.org blog: Earlier this year I set up our own server as a shared storage testbed. Since we got it up and running, I’ve been asked a lot of questions about it so I put together this quick guide that covers just about everything about it from the… Continue reading FAQ: How we built our own server for shared storage on the (relatively) cheap

How to build a yearly video marketing budget

An excerpt from a post on the Videostrategy.org blog: Putting together a comprehensive video budget is a daunting, but important, task. In this guide, I’m going to run through my own template to provide you a starting point for your own yearly budget. This template is designed to cover typical marketing video productions including on-location shoots… Continue reading How to build a yearly video marketing budget

Going from Video Marketing Vendor to Strategic Partner – Wistiafest 2017

This is my workshop from Wistiafest 2017. In this talk, I run through the my philosophy on modern video marketing from coming up with awesome ideas to selling them to clients, to actually bringing them to life. We cover a lot of ground. Video Marketing 101: Tactics to go from vendor to marketing partner from… Continue reading Going from Video Marketing Vendor to Strategic Partner – Wistiafest 2017

You Can’t Reach Your Audience without Understanding Them First

An excerpt from a post on the Wistia blog: Making engaging video is all about communication, and if you can’t empathize with your audience, it’s really hard to communicate effectively with them. When it comes to producing videos for clients, understanding the audience is key. Your client’s audience should determine the tone of the videos,… Continue reading You Can’t Reach Your Audience without Understanding Them First

10 Reasons Why Retainers Work Better for the Agency and the Client

An excerpt from a post on the Wistia blog: Over the last year, my business changed dramatically – I shifted away from one-off projects and began focusing on longer-term contracts. With one-off engagements, I was always pitching clients and seeking out the next shoot. Building pitch decks and negotiating contracts ate up a lot of… Continue reading 10 Reasons Why Retainers Work Better for the Agency and the Client