Social media

How to use video (strategically) for event marketing

Video can help amplify your event beyond the four walls of the venue. From capturing the content of the event to capturing the feeling of the event, video is an invaluable part of a modern event marketing strategy.

October 17, 2021
The ultimate live streaming checklist

Whether you’re trying to reach prospects, customers, or internal stakeholders, live video provides a powerful, engaging way to get your message out into the world. But if you don’t have any live streaming experience, the process can seem a little daunting — especially if you’ve ever witnessed any live streams gone wrong. I mean, no one wants…

December 12, 2018
Podcast: The Drive 80 Show Season 1

Show link: https://www.drive80.com/002-ian-servin/

February 28, 2017
Producing Video for Social Media: An Interview with Ian Servin

Wistia: What are some qualities of an effective social video? Ian: Everyone’s feed these days is inundated with visual media vying for attention, so the key is to stand out. Especially in a video’s opening, you have to really quickly establish why someone should stop scrolling and pay attention to your video. As a visual…

April 19, 2016