The ultimate live streaming checklist

Whether you’re trying to reach prospects, customers, or internal stakeholders, live video provides a powerful, engaging way to get your message out into the world. But if you don’t have any live streaming experience, the process can seem a little daunting — especially if you’ve ever witnessed any live streams gone wrong. I mean, no one wants to be remembered for that live stream when the audio went out or the camera stopped recording.

So, you may be wondering: Where do I even begin? And how can I ensure my live stream goes off without a hitch? Well, fear not! We’ve got you covered.

Our team has pulled together the ultimate Live Streaming Checklist — outlining all the tools you’ll need and the steps you should take to ensure your live stream runs smoothly.

Get the guide over at the Brightcove blog.

Producing Video for Social Media: An Interview with Ian Servin

An excerpt from a post on the Wistia blog:

Wistia: What are some qualities of an effective social video?

Ian: Everyone’s feed these days is inundated with visual media vying for attention, so the key is to stand out. Especially in a video’s opening, you have to really quickly establish why someone should stop scrolling and pay attention to your video.

As a visual medium, the first step is making sure those visuals are top notch. Everyone has a camera that can make a good-looking image, so your content has to look great from the start. For me, this means that I spend a lot of time in production on B-roll, especially shots that establish where we are and what’s going on.

Autoplay is the norm on social, so we have to use that opening shot to introduce the viewer to our content and quickly give them a reason to engage. Because of autoplay, I avoid having logo bumps or slow moving introductions on social.

While they might offer some branding consistency, social moves too quickly for that, and you have to start providing value to your audience immediately. They’re not going to wait for your fancy logo to finish animating.

Read the full interview at Wistia’s blog.