An excerpt from a post on the Wistia blog:

Making engaging video is all about communication, and if you can’t empathize with your audience, it’s really hard to communicate effectively with them. When it comes to producing videos for clients, understanding the audience is key.

Your client’s audience should determine the tone of the videos, what content goes into them, and even what channels you choose to share them on and how you target ad spend.

A little extra thoughtfulness in the audience discovery phase will change how you make videos and strengthen your client relationships.

So how do you begin?

Read the full article at Wistia’s blog.