An excerpt from a post on the Videostrategy.org blog:

YouTube is an attractive platform for video marketers. It has a massive built-in audience and it’s designed to help viewers discover content. However, the allure of the platform is hampered by the fact that ultimately YouTube is designed to keep viewers watching any video, not just your videos.

So if you want to use organic YouTube videos for marketing, it helps to use whatever tools you can to help keep your audience engaged with the content you want them to see. An important tool for this was Annotations, clickable links that added interactivity to videos. This was an awesome feature, but had some flaws (like not working on mobile) so YouTube killed them last spring.

Google has now fully replaced Annotations with two lesser known tools: Cards and End Screens. These tools go way beyond their predecessor’s functionality and finally work on mobile. You can use these tools to add interactive elements to your video and build clear pathways to action for your viewers.

YouTube Cards and End Screens are pretty easy to use, but it can be tricky to connect the dots between their functionality and where they fit into your content marketing strategy. Let’s go over both features and talk about how they work and what they do.

Read the full post at Videostrategy.org.