An excerpt from a post on the Videostrategy.org blog:
When you’re making a marketing video, it’s easy to focus completely on production and lose sight of making content that not only looks great but actually has a positive impact on the brand. Whether you’re working on a large campaign, or a single video this is the pre-flight checklist I always go back to in order to ensure our project is 100% aligned with our marketing goals.
The checklist is divided into three sections with a few questions in each. If I run through this list and don’t have the right information, I know I need to course correct or at least get my facts straight.
If I can answer these questions confidently however, I know I’m on the right track to build a successful campaign and I have a solid vocabulary to communicate my plan to others.
Read the full post at Videostrategy.org.