How to use video (strategically) for case studies

Case studies are often viewed as siloed deliverables, one-off projects that result in one or two high value deliverables. While in some cases, that may be acceptable, the reality is a single production opportunity can do so much more. In fact, video case studies can form the foundation of an entire content marketing strategy, providing… Continue reading How to use video (strategically) for case studies

Wave Link – First Time Setup for macOS

Howdy, some quick context up top: this is a setup guide for the Elgato Wave Link software. Unfortunately, right now Elgato is missing a lot of Mac-specific documentation and it’s caused some frustration for me so I wrote this up based on their existing Windows articles. I hope it helps other Mac users using Elgato’s… Continue reading Wave Link – First Time Setup for macOS

The ultimate live streaming checklist

Whether you’re trying to reach prospects, customers, or internal stakeholders, live video provides a powerful, engaging way to get your message out into the world. But if you don’t have any live streaming experience, the process can seem a little daunting — especially if you’ve ever witnessed any live streams gone wrong. I mean, no one wants… Continue reading The ultimate live streaming checklist

My professional sound setup for live streaming with Twitch and OBS

I’m a lifelong avgeek and as I’m learning to fly for real, I use my home simulator as a really useful training tool. Occasionally I’ll stream my flights, and because I have a production background I really wanted to have a proper audio workflow. The following setup is exactly what I use to send audio… Continue reading My professional sound setup for live streaming with Twitch and OBS

Producing Video for Social Media: An Interview with Ian Servin

Wistia: What are some qualities of an effective social video? Ian: Everyone’s feed these days is inundated with visual media vying for attention, so the key is to stand out. Especially in a video’s opening, you have to really quickly establish why someone should stop scrolling and pay attention to your video. As a visual… Continue reading Producing Video for Social Media: An Interview with Ian Servin