Video marketing

  • The Videostrategy Guide To Video Marketing KPIs

    An excerpt from a post on the Videostrategy.org blog: For the longest time, everyone was obsessed with view count. Clients were focused on making that number as big as possible and every video maker was fielding requests asking them to “make a viral video.” These days, video makers have a better understanding of what metrics really…

  • How to build an analytics dashboard to measure your video’s success

    An excerpt from a post on the Videostrategy.org blog: Strategy is more than just executing a smart gameplan, it’s also about measurement and optimization. Today I’m going to break down a small internal sales project at Animus and show how we designed a dashboard using Medialytics to keep the team informed. This simple tool gives us instant…

  • Going from Video Marketing Vendor to Strategic Partner – Wistiafest 2017

    This is my workshop from Wistiafest 2017. In this talk, I run through the my philosophy on modern video marketing from coming up with awesome ideas to selling them to clients, to actually bringing them to life. We cover a lot of ground. Video Marketing 101: Tactics to go from vendor to marketing partner from…

  • Podcast: The Drive 80 Show Season 1

    Show link: https://www.drive80.com/002-ian-servin/

  • You Can’t Reach Your Audience without Understanding Them First

    An excerpt from a post on the Wistia blog: Making engaging video is all about communication, and if you can’t empathize with your audience, it’s really hard to communicate effectively with them. When it comes to producing videos for clients, understanding the audience is key. Your client’s audience should determine the tone of the videos,…

  • Producing Video for Social Media: An Interview with Ian Servin

    Wistia: What are some qualities of an effective social video? Ian: Everyone’s feed these days is inundated with visual media vying for attention, so the key is to stand out. Especially in a video’s opening, you have to really quickly establish why someone should stop scrolling and pay attention to your video. As a visual…

  • Commercial Video: Balancing Strategy and Emotion – Wistiafest 2015

    My presentation from Wistiafest 2015. I covered how marketing strategy and storytelling intersect to create awesome business video that still feels human. Commercial Video: Balancing Strategy and Emotion from Ian Servin

  • Speaker info: Bio and inquiries

    Looking for an experienced speaker to talk about video? Let’s talk! I like giving workshops and presentations focused on connecting business objectives to video and how to show video ROI. I love helping creatives understand how to work best with businesses and vice versa. Over the years, I’ve worked on projects big and small from…