Video marketing
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How to use video (strategically) for case studies
Case studies are often viewed as siloed deliverables, one-off projects that result in one or two high value deliverables. While in some cases, that may be acceptable, the reality is a single production opportunity can do so much more. In fact, video case studies can form the foundation of an entire content marketing strategy, providing…
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How to use video (strategically) for event marketing
Video can help amplify your event beyond the four walls of the venue. From capturing the content of the event to capturing the feeling of the event, video is an invaluable part of a modern event marketing strategy.
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Inbound Video and the Death of Impersonal Marketing – Digital Summit/Revolve Conference 2018
Every marketer knows doing things “the old fashioned way” is unsustainable yet most people still don’t think this same way about video. Agencies and brands alike keep getting stuck viewing video through the lens of the “deliverable,” meaning a snappy 15 or 30 second spot that you make once, then syndicate across platforms. That’s no…
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Control your entire lighting setup with an iPad
An excerpt from a post on the Videostrategy.org blog: Whether you’re working in a studio or on location, controlling your lighting setup can be a pain. As your setups get more complex, it takes more time to tweak individual lights and even if you’re working with a larger crew making final adjustments can eat up…
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Guarantee video marketing success with this pre-flight checklist
Everyone knоwѕ thаt vіdео sharing іѕ booming оn thе Internet. And аnуоnе whо spends any tіmе оn ѕосіаl networking ѕіtеѕ саn dесірhеr thе rеаl іmроrtаnсе оf video being noticed by thеіr tаrgеt audience. In thе аgе оf Intеrnеt mаrkеtіng, you ѕhоuld be aware оf video mаrkеtіng’ѕ reputation іn уоur buѕіnеѕѕ рrоmоtіоn. But іt dоеѕ nоt…
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The Double Your Freelancing Podcast: Onboarding and Roadmapping Tailored Around Video
Learn how to take awesome conversations and translate them into increased scope of works to grow your business with heightened capabilities around marketing. Think about the impact, not just the deliverable. Paint a complete picture of marketing. See the full show notes at doubleyourfreelancing.com
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How to make your YouTube videos interactive
An excerpt from a post on the Videostrategy.org blog: YouTube is an attractive platform for video marketers. It has a massive built-in audience and it’s designed to help viewers discover content. However, the allure of the platform is hampered by the fact that ultimately YouTube is designed to keep viewers watching any video, not just…
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FAQ: How we built our own server for shared storage on the (relatively) cheap
An excerpt from a post on the Videostrategy.org blog: Earlier this year I set up our own server as a shared storage testbed. Since we got it up and running, I’ve been asked a lot of questions about it so I put together this quick guide that covers just about everything about it from the…
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How to build a yearly video marketing budget
An excerpt from a post on the Videostrategy.org blog: Putting together a comprehensive video budget is a daunting, but important, task. In this guide, I’m going to run through my own template to provide you a starting point for your own yearly budget. This template is designed to cover typical marketing video productions including on-location shoots…
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The guide to stress-free client revisions
An excerpt from a post on the Videostrategy.org blog: Post-production can get confusing (and frustrating). Clients aren’t sure when things will be delivered or if what they’re looking at is supposed to be a polished draft or just a rough cut. Creatives are confused about who’s supposed to give feedback or what revisions are within…