How to plan and promote video campaigns that get results.
Every marketer knows doing things “the old fashioned way” is unsustainable yet most people still don’t think this same way about video. Agencies and brands alike keep getting stuck viewing…
Continue readingAn excerpt from a post on the Videostrategy.org blog: Whether you’re working in a studio or on location, controlling your lighting setup can be a pain. As your setups get…
Continue readingAn excerpt from a post on the Videostrategy.org blog: When you’re making a marketing video, it’s easy to focus completely on production and lose sight of making content that not…
Continue readingLearn how to take awesome conversations and translate them into increased scope of works to grow your business with heightened capabilities around marketing. Think about the impact, not just the…
Continue readingAn excerpt from a post on the Videostrategy.org blog: YouTube is an attractive platform for video marketers. It has a massive built-in audience and it’s designed to help viewers discover…
Continue readingAn excerpt from a post on the Videostrategy.org blog: Earlier this year I set up our own server as a shared storage testbed. Since we got it up and running,…
Continue readingAn excerpt from a post on the Videostrategy.org blog: Putting together a comprehensive video budget is a daunting, but important, task. In this guide, I’m going to run through my own…
Continue readingAn excerpt from a post on the Videostrategy.org blog: Post-production can get confusing (and frustrating). Clients aren’t sure when things will be delivered or if what they’re looking at is…
Continue readingAn excerpt from a post on the Videostrategy.org blog: For the longest time, everyone was obsessed with view count. Clients were focused on making that number as big as possible and…
Continue readingAn excerpt from a post on the Videostrategy.org blog: Strategy is more than just executing a smart gameplan, it’s also about measurement and optimization. Today I’m going to break down…
Continue readingThis is my workshop from Wistiafest 2017. In this talk, I run through the my philosophy on modern video marketing from coming up with awesome ideas to selling them to…
Continue readingShow link: https://www.drive80.com/002-ian-servin/
Continue readingAn excerpt from a post on the Wistia blog: Making engaging video is all about communication, and if you can’t empathize with your audience, it’s really hard to communicate effectively…
Continue readingWistia: What are some qualities of an effective social video? Ian: Everyone’s feed these days is inundated with visual media vying for attention, so the key is to stand out….
Continue readingMy presentation from Wistiafest 2015. I covered how marketing strategy and storytelling intersect to create awesome business video that still feels human. Commercial Video: Balancing Strategy and Emotion from Ian…
Continue readingLooking for an experienced speaker to talk about video? Let’s talk! I like giving workshops and presentations focused on connecting business objectives to video and how to show video ROI….
Continue reading