The ultimate live streaming checklist

Whether you’re trying to reach prospects, customers, or internal stakeholders, live video provides a powerful, engaging way to get your message out into the world. But if you don’t have any live streaming experience, the process can seem a little daunting — especially if you’ve ever witnessed any live streams gone wrong. I mean, no one wants… Continue reading The ultimate live streaming checklist

Control your entire lighting setup with an iPad

An excerpt from a post on the Videostrategy.org blog: Whether you’re working in a studio or on location, controlling your lighting setup can be a pain. As your setups get more complex, it takes more time to tweak individual lights and even if you’re working with a larger crew making final adjustments can eat up… Continue reading Control your entire lighting setup with an iPad

Guarantee video marketing success with this pre-flight checklist

An excerpt from a post on the Videostrategy.org blog: When you’re making a marketing video, it’s easy to focus completely on production and lose sight of making content that not only looks great but actually has a positive impact on the brand. Whether you’re working on a large campaign, or a single video this is… Continue reading Guarantee video marketing success with this pre-flight checklist

How to make your YouTube videos interactive

An excerpt from a post on the Videostrategy.org blog: YouTube is an attractive platform for video marketers. It has a massive built-in audience and it’s designed to help viewers discover content. However, the allure of the platform is hampered by the fact that ultimately YouTube is designed to keep viewers watching any video, not just… Continue reading How to make your YouTube videos interactive

FAQ: How we built our own server for shared storage on the (relatively) cheap

An excerpt from a post on the Videostrategy.org blog: Earlier this year I set up our own server as a shared storage testbed. Since we got it up and running, I’ve been asked a lot of questions about it so I put together this quick guide that covers just about everything about it from the… Continue reading FAQ: How we built our own server for shared storage on the (relatively) cheap

How to build a yearly video marketing budget

An excerpt from a post on the Videostrategy.org blog: Putting together a comprehensive video budget is a daunting, but important, task. In this guide, I’m going to run through my own template to provide you a starting point for your own yearly budget. This template is designed to cover typical marketing video productions including on-location shoots… Continue reading How to build a yearly video marketing budget

The guide to stress-free client revisions

An excerpt from a post on the Videostrategy.org blog: Post-production can get confusing (and frustrating). Clients aren’t sure when things will be delivered or if what they’re looking at is supposed to be a polished draft or just a rough cut. Creatives are confused about who’s supposed to give feedback or what revisions are within… Continue reading The guide to stress-free client revisions

The Videostrategy Guide To Video Marketing KPIs

An excerpt from a post on the Videostrategy.org blog: For the longest time, everyone was obsessed with view count. Clients were focused on making that number as big as possible and every video maker was fielding requests asking them to “make a viral video.” These days, video makers have a better understanding of what metrics really… Continue reading The Videostrategy Guide To Video Marketing KPIs

How to build an analytics dashboard to measure your video’s success

An excerpt from a post on the Videostrategy.org blog: Strategy is more than just executing a smart gameplan, it’s also about measurement and optimization. Today I’m going to break down a small internal sales project at Animus and show how we designed a dashboard using Medialytics to keep the team informed. This simple tool gives us instant… Continue reading How to build an analytics dashboard to measure your video’s success

You Can’t Reach Your Audience without Understanding Them First

An excerpt from a post on the Wistia blog: Making engaging video is all about communication, and if you can’t empathize with your audience, it’s really hard to communicate effectively with them. When it comes to producing videos for clients, understanding the audience is key. Your client’s audience should determine the tone of the videos,… Continue reading You Can’t Reach Your Audience without Understanding Them First