Why your video team needs Retrospectives (and how to run them)

To start, a quick disclaimer. Retrospectives are an Agile thing and while I’ve worked at places that used bits and pieces of Agile, I am far from an expert. This write up is for noobs like me looking for a way to learn from their mistakes rather than repeat them. So, you wrapped a big… Continue reading Why your video team needs Retrospectives (and how to run them)

Inbound Video and the Death of Impersonal Marketing – Digital Summit/Revolve Conference 2018

Every marketer knows doing things “the old fashioned way” is unsustainable yet most people still don’t think this same way about video. Agencies and brands alike keep getting stuck viewing video through the lens of the “deliverable,” meaning a snappy 15 or 30 second spot that you make once, then syndicate across platforms.  That’s no… Continue reading Inbound Video and the Death of Impersonal Marketing – Digital Summit/Revolve Conference 2018

The guide to stress-free client revisions

An excerpt from a post on the Videostrategy.org blog: Post-production can get confusing (and frustrating). Clients aren’t sure when things will be delivered or if what they’re looking at is supposed to be a polished draft or just a rough cut. Creatives are confused about who’s supposed to give feedback or what revisions are within… Continue reading The guide to stress-free client revisions

How to build an analytics dashboard to measure your video’s success

An excerpt from a post on the Videostrategy.org blog: Strategy is more than just executing a smart gameplan, it’s also about measurement and optimization. Today I’m going to break down a small internal sales project at Animus and show how we designed a dashboard using Medialytics to keep the team informed. This simple tool gives us instant… Continue reading How to build an analytics dashboard to measure your video’s success

10 Reasons Why Retainers Work Better for the Agency and the Client

An excerpt from a post on the Wistia blog: Over the last year, my business changed dramatically – I shifted away from one-off projects and began focusing on longer-term contracts. With one-off engagements, I was always pitching clients and seeking out the next shoot. Building pitch decks and negotiating contracts ate up a lot of… Continue reading 10 Reasons Why Retainers Work Better for the Agency and the Client

6 Best Practices for Effectively Communicating with a Video Marketing Client

An excerpt from a guest post for Wistia: There are a million little details that go into doing video marketing for your clients. To keep all of the pieces in place and your client informed along the way, it’s important to set up a standardized workflow for interacting with your clients and producing your video… Continue reading 6 Best Practices for Effectively Communicating with a Video Marketing Client