How to build a yearly video marketing budget

An excerpt from a post on the Videostrategy.org blog:

Putting together a comprehensive video budget is a daunting, but important, task. In this guide, I’m going to run through my own template to provide you a starting point for your own yearly budget.

This template is designed to cover typical marketing video productions including on-location shoots that are typically budgeted between $5,000 and $50,000.

Structure

A yearly budget is primarily a forecasting tool and it’s likely your individual project budgets will change as priorities shift and things come into focus. So don’t worry if you don’t have all the information before getting started.

structure

The total budget is comprised of two parts: a master spreadsheet that includes ongoing activities and your project budget templates.

You should build enough project templates to cover the different types of projects you’ll be taking on. Again, things will change and no two projects are exactly the same, but if you’re building a yearly video marketing plan it’s likely you’ll have project types like testimonials or case studies or other serialized content that’s build around a templated format. To start, let’s go over what these project budgets include.

Read the full post at Videostrategy.org.

The guide to stress-free client revisions

An excerpt from a post on the Videostrategy.org blog:

Post-production can get confusing (and frustrating). Clients aren’t sure when things will be delivered or if what they’re looking at is supposed to be a polished draft or just a rough cut. Creatives are confused about who’s supposed to give feedback or what revisions are within scope and what requires additional fees.

In short, the approvals/revision cycle can be a mess. But like many things, it’s a mess that can be fixed with better communication. These are the things you should think about (and talk about, and write down) when you’re scoping out your next project.

Read the full post at Videostrategy.org.